Fragrance and Memory

In the delicate tapestry of memories, there are certain threads that weave themselves into the very fabric of our existence. For our founder, one such thread is the fragrant whisper of his grandmother's jasmine tree—a scent that not only marked his childhood but also became the cornerstone of our brand. Join us on a journey through time and scent, exploring the profound connection between fragrance, memory, and the roots of our inspiration.

As a little one, our founder found solace and wonder in the garden of his grandmother's home. Among the myriad blooms, it was the jasmine tree that stood as a silent guardian of memories. Its fragrant blossoms, unfolding in the evening as moon comes out, became a sensory haven—a place where a young mind could wander and dreams could take flight.

The psychology of scent is a captivating realm where fragrance and memory dance in harmonious synchrony. The olfactory bulb, a part of the brain's limbic system, is intricately linked to emotion and memory. Thus, the scent of jasmine from those childhood days became more than just an aroma; it became a vessel carrying the emotions, the laughter, and the love of a bygone era. more here

Our founder, like many others, experienced the power of fragrance as a time capsule. The scent of jasmine, with its floral and slightly sweet notes, served as a portal to the past. The simple act of inhaling that familiar aroma transported him back to the carefree days of youth, evoking the warmth of family and the joy of discovery.

The inspiration drawn from the jasmine tree didn't end with fleeting moments of nostalgia. It ignited a passion to share this intimate connection with the world. Our founder envisioned capturing the essence of that jasmine-scented haven in a tangible form—a perfume that would not only smell exquisite but also carry the weight of cherished memories.